In Toronto’s bustling cannabis market, retailers are engaged in a fierce battle of discounts and loyalty programs. This trend, seen across Canada, highlights an intense competition that, while advantageous for consumers, poses challenges for independent retailers and franchisees struggling to compete in an oversaturated market. The race to offer the lowest prices and best deals has led to concerns about the long-term sustainability of small businesses and the potential homogenization of the cannabis retail landscape, suggesting a future where customer choice may be limited to a few dominant players.
Everybody has a loyalty program and it’s so competitive that it’s kind of required or I felt that it was.
Sean Kady, co-founder of Cosmic Charlies
